Design is an Art

The journey from design concept to reality can sometimes be a long and bumpy road. We often use 3D visuals to communicate our ideas to the client along the way. This is a helpful tool for designers, because rendering technology has become highly realistic. It is often a surreal feeling to step into a space that you’ve already imagined and “seen before.”

As someone who shed a single tear the first time I saw an original Frank Lloyd Wright perspective in person, I must admit I have a soft spot for hand-drawn renderings. There is something striking to me about the artistic quality of these perspectives that conveys the character of the work in a way computer generated images often lack. Maybe I don’t need all of the glossy details to get excited about design – I can feel the warmth and openness when I look onto the sketchy page. Call it Impressionism for Interior Design.

flw van gogh

That being said, I love using 3D programs and it has been an asset as we see our designs transform from concept to reality. Case in point – our latest completed work at the Winnipeg Airport; the Green Carrot Juice Bar.

This is the second location for Green Carrot (the original is located in Osborne Village). We were quite excited to translate their branding scheme to a new kiosk location at the airport to attract busy travelers. The challenge was while working within tight spatial constraints, to maximize the efficiency of a safe and tidy workspace. Emphasis was placed on both employee workflow and flow of customer traffic around the order and pick-up areas, while encouraging patrons to relax and enjoy their juice while recharging themselves (and their devices) in the built-in power stations. The client desired an inviting, fun and fresh space. The finishes included glossy white tile, wood beams, and vibrant accents of green.

S3 Green Carrot BackGreen carrot

3D renderings were essential for this project as they allowed us to visualize the impact of the height of the columns, lighting details, and views from various points of approach in the airport. Something that would be infinitely time consuming if drawn by hand, and perhaps not as acutely accurate as our final renderings:

S3 Green Carrot WestGgreen carrot

Working in 3D allowed us the control to experiment with the design until we knew we had a stunning composition that would excite visitors and Winnipeggers alike!

Next time you’re heading out of town, check it out and let us know what you think! For more photos of this project, check out our Commercial Gallery.

 

Heather

141112-S3-Heather-009

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